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What is Squarespace and what are its features? How this CMS does help the person who wants to have their own website? You will find out after reading this article.
Squarespace is a SaaS-based content management system (CMS) which is composed of a website builder, blogging platform and hosting service. The service allows individuals and businesses to produce and maintain websites and blogs.
Squarespace was founded in 2003 and launched in January, 2004 by Anthony Casalena using a $20,000 investment from his father. Over the last nine years they have grown to a team of 136 highly-skilled minds. Accel Partners and Index Ventures led their first round of outside investment in 2010.
Its mission is to provide creative tools that power the future of the web. From designers creating the next generation of web and mobile experiences, to anyone managing their own online presence for the first time, Squarespace provides elegant solutions that set new standards for online publishing. By focusing their efforts on the fusion of design and engineering, they strive to create long-lasting products that delight and surprise their customers.
SOME FEATURES OF SQUARESPACE:
- Designed for Any Purpose – Every Squarespace template design supports all major content types, including Pages, Galleries, Blogs, Commerce, Calendars, and more.
- Style Editor – With hundreds of customizable settings, including fonts, colors, and page configurations, every Squarespace website can be made to look unique with just a few clicks.
- Built-in Mobile Websites – Every design automatically includes a unique mobile experience that matches the overall style of your website, so your content will look great on every device, every time. If desired, you can disable the mobile view from Website Manager.
- Free Google Fonts – Squarespace includes a curated set of fonts from Google's font library that can be used without having to insert embed codes.
- Custom CSS – Custom CSS can be applied to any template design through our built-in custom CSS editor, which also provides image and font file storage for CSS assets.
- Simultaneous Posting – Squarespace can authenticate with your social profiles, letting you auto-post your content to Twitter, Facebook (personal or brand page), or Tumblr. All post entries and images are optimized and tagged properly, so descriptions and titles will be correctly referenced.
- Social Links – Easily display social network profile links, letting your visitors follow you on every major network. A variety of presentations styles help keep your site design consistent.
- Content Downloading – Content from connected services is always downloaded into Squarespace, meaning that your website is served from a single location, improving load times and allowing image content to take advantage of the built in gallery components.
- Automatically Responsive Designs – All LayoutEngine pages are completely responsive and work on any mobile device.
- Free Domains Included – All annual Squarespace accounts include a free custom domain.
- Visitor Count – Squarespace monitors your visitor counts, including raw, unique, and robot hits. Website statistics are computed every 30 seconds for a real-time view of your numbers.
- 24/7 Email Support – Squarespace offers customer support 24 hours a day, 7 days a week. The entire customer care team is based in NYC and typically responds to help request in under 20 minutes. Over one-third of our entire company is dedicated to customer support.
There are just some of the features of squarespace and there are a lot more features that you can enjoy in this CMS. Squarespace takes you and your business and publishes it on the Web with sophistication, positioning you as an authority in your field. It provides credibility and functionality all in one system. It amplifies what you have to offer with clarity and command, but it's still not a magic pill. Your success relies on commitment and business knows how. You have to be the entrepreneur.
It is not free yet squarespace is not worth the savings for most businesses. Please refer to squarespace.com to learn more about this topic and more of its features.
Having your own website for your business is very necessary nowadays to race with your competitors. Your website help you advertise your business, tell the customers that your business exists and you can also promote your products here. The reality is if you get onto Google or start conversation to people about options for your website you will receive so much information you won’t be able to deal with it. That’s why this article is going to be very simple and concise by telling you exactly what you have to do. Just follow these 6 steps:
Step 1 - Get a domain if you don’t have one yet
Every serious business needs to have their own domain. If your business is ‘Rypaci Marketing Solution’ then you should be emailing people from firstname.lastname@example.org. And when they visit your website they should be going to www.rypacimarketingsolution.com. If you aren’t sure where to go to get one, go to hostgator.com (for .com domains) and follow the prompts to register your domain.
Step 2 – Get a hosting
If you want to use your domain you need a hosting account. A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for other servers located in their data center, called colocation. Apparently being a web developer and host myself I advise hosting with your web developer because I believe it makes it easier for both of you but make the decision that is best for you in this case. If you are going to take things into your own hands there are some things that you will need from your host in order to make it easy. The first thing you need is cPanel. Every host will push their own preferred hosting control panel but I’ve seen them all (well a lot of them anyway) and cPanel is the best. If your host does not offer cPanel, it would be better to choose a new host. The best feature is simplicity in which you can swap between hosting providers if it doesn’t work out. Don’t underestimate the importance of this as there are a lot of deceitful hosts out there.
Now while cPanel makes your life easier, there is something else you will need if you are doing it alone and that is a 1-click WordPress install. Installing WordPress is not difficult by any means - especially for web developers but if you don’t want to learn all the technical things a 1-click WordPress install is essential. If you are using cPanel usually your choices are Fantastico or Softaculous. I use Fantastico but I’ve used both, they are both good.
Step 3 - Point your domain to your host
This step sounds complicated but it’s not. This is how it works. Your domain is just a name that will identify you from others; it doesn’t give you anything other than the right to use the name. In order to ‘use’ the domain you need hosting. Unless your domain provider is the same company as your host then you will have to ‘point’ your domain to your host. Right at the moment if you visited your domain name in the browser you would most likely just get a ‘page cannot be found’. That is because it’s not pointed anywhere. So to point it somewhere what you need to do is update your ‘nameservers’ to those provided by your web host. This is very easy to do and works as follows:
• When you registered your domain you would have received a welcome email with the access details for your control panel. Log into your control panel now and look around for the word ‘nameservers’. Usually this will be pretty easy to find but if it’s not, you might need to contact the company you registered with and ask them how to ‘re-point the nameservers’ to your host.
• Once you find the area where you can manage your nameservers you need to replace whatever is there with the ones given to you by your host. These should be provided in your welcome email from your host but again if they aren’t then contact your host and ask them what the nameservers are (it would be very unusual for these not to be included). The nameservers will be something like ‘ns1.hostingcompany.com and ns2.hostingcompany. com’ sometimes they will be accompanied by an IP address but often they won’t be. All you need to do is enter the nameserver details into the appropriate place (enter the IP addresses as well if you have them and if there is a field for them). Another thing if you are unsure about this the huge mass of providers will actually do this for you.
• There is frequently a delay when doing this for it to work, often only minutes but sometimes hours or days depending on who you use to connect to the internet so be patient. Check back in a few hours and when you go to your domain name in a browser if it’s worked you should see a cPanel welcome screen or the default screen shown by your host. You are done if your domain is pointed to your host then you are ready to start building your website.
Step 4 - Install WordPress
We talked about the 1-click WordPress install a while ago. I’m not going to spend too much time on explaining why you should use WordPress for your website but if you aren’t convinced check out what is WordPress and why should you use it where I run through the main reasons. This is the time to go through and install WordPress. Here are the specific steps:
• When you signed up for hosting you would have been provided with a hosting control panel (hopefully cPanel) login. If you are using cPanel you should be able to go to www.yourdomainname.com/cpanel and log in there. After you log in you should see something like the screen here (note there are a number of themes available so it might look slightly different).
• There is a lot to see here but all you are looking for at this point is the 1-click install. Depending on what is provided it might be Softaculous or Fantastico or something else. Either utilizes the handy find tool on the left or just searches the page and click on the icon.
• When you get to the installation page you will get a lot of options. Assuming you want to install WordPress as the main site on your domain (so it shows up when people go to www.yourdomain.com) then just make sure the folder field is empty so it doesn’t try to install it in a folder on the site. Most of the other fields are very self explanatory. You will have to create a username and a password for your own account so make sure you write these down. Then click install and watch the magic happen.
• After installation you should be provided with 2 links. One link will take you to your main website homepage and the other will take you to the admin area where you can manage the site. They will be: www.yourdomainname.com - for the front end and www.yourdomainname.com/wp-admin for the admin area.
Step 5 – Make your WordPress live!
What you have now is a very basic website, so your task now is to make it into an awesome one.
• The first step is to change the look and feel because you want something that looks and performs better than the standard WordPress theme. The worst thing you can do is search Google for ‘Free wordpress themes’ - if you are interested as to why this is the case, see this post for the reasons. What you want is a trustworthy provider of quality themes.
On my site Rypaci Marketing Solution I have a heap of totally free WordPress themes that have been designed specifically for small business owners. Not only do they look good, but they contain the main features needed by small business (social media integration, newsletter signup, news items, product slider etc) and most importantly they can be set up via a super easy 1-page configuration screen. Theme Forest is a great provider of themes both free and paid. We have used them and their designs are excellent, their service is great and the configuration options available for the themes are impressive.
• Through logging in at www.yourdomainname.com/wp-admin, you should make yourself familiar with the interface; you’ll be using it quite often. Anything and everything that you do to your website will be done from the Dashboard.
In the “Right now” section you’ll notice a quick link section to posts, pages, tags, category and comments. This will allow you to quickly get into the areas that you’ll most frequently use. Pay close attention to the “Update” button as well, it’s important to keep your WordPress software updated at all times!
On the left side, you’ll see a navigation menu that will give you access to all the other tools available to you. There are tons of things, but I’ll talk about the important ones:
- Posts — this is used more often when your website is acting as a blog. It will allow you to publish articles, select the category in which they’ll be archived, and let to set options specifically for that post.
- Media — you’ll be able to manage your images, videos, sounds from this menu.
- Links — if you’ve ever wanted to create a “friendly links” list, this is where you would do it. You can then use it for your sidebar widget.
- Pages — this is where you’ll create static pages, like about us, product information, contact information, etc.
- Appearance — this is where WordPress is absolutely amazing. You’ll be able to totally customize the look and feel of your website by using themes, menus, widgets and more.
- Plugins — there are thousands of plugins available to make your site cooler or your life easier for managing things. Browse the plugins area to find what you’re looking for.
- Users — you can give access to other people to modify your website, add posts, pages, etc.
- Settings — this is where you’ll manage the configuration of your WordPress installation, such as site name, URL, date format, media settings, comment settings, etc.
Step 6 – Getting your website Indexed on the Search Engines
If you have followed the steps here you have single-handedly built yourself an amazing looking, powerful, world class website. But what’s the point of building a website if no one is ever going to find it. I’ll walk you through an easy method of getting your site listed on Google, Bing and Yahoo.
It doesn’t require much work at all you have to do is go to a single link at www.submitexpress.com/free-submission.html.
That’s it! You’ve set up your domain, web hosting account, installed WordPress, configured it and got your website indexed on the search engines. Go out and tell everyone about your website and look for other places to get linked from.
If you have any questions or need any help please check out http://rypacimarketingsolution.com/ which is my blog and main resource for helping small businesses succeed online.
Kudos! To your success online!
What is a Responsive Website? What are its advantages and disadvantages? How can it help your business? You will find out after reading this article.
It is not deniable that we are now living in a very globally competitive world. Our technology has been upgrading every after few months so does the softwares that we are using now a days. Having a website was just optional for businesses but now it contributes a very enormous part in business marketing. Your website will make your business be known throughout the world and you can even get a lot of customers through your own website. For business personnel it is very important to know the latest trends so that you will know how to capture the hearts of your customers.
Now let’s go back to the topic, what is a Responsive website? A responsive website is a site that is flexible and compatible to display in different screen sizes, from the personal desktop computers to the Smartphones. Most of the people today are using their tablets, iPads and Smartphones in visiting different websites. That is why it is important to shift to responsive web design so that your website will be accessible even to those Smartphone users. That is one way of following the inclination in the internet community to reach your valued clientele.
Advantages of Responsive Website:
• Better user experience
Users will have the same experience whether they access the website from their desktop or from a Smartphone. The greatest benefit is that users can access the website wherever they are and whenever they want to.
• Single site management
You won’t have to handle numerous websites, but instead you will have to abide the maintenance cost of just one mobile-friendly site. Responsive website will surely make you save money from managing several websites.
• Single-view analysis
In just one view, you can scrutinize the statistics of the site traffic instead of making some custom adjustment for mobile only traffic.
• Easy viewing of socially shared sites
A responsive web design makes sharing the website on social networks easy. It also makes it feasible to view the mobile optimized version of a socially shared website while using a desktop.
• Keep on connected to the hottest trend
Responsive web designing is the hottest trend of the web world. It’s the need of the end users, so avoiding this isn’t possible at all. A website having a responsive web design will surely appeal to the prospects and customers, so responsive web design is the best approach to have more sales.
Disadvantages of Responsive Website:
• Necessitates a redesign of your website.
With the intention of implementing Responsive Website Design (RWD) on a website we have to use a simple adaptive website layout and that usually requires going through major redesign of existing web site.
• It takes time
If you want your website to be launched at an earlier period of time, responsive web design cannot be the best choice as it takes additional time as well as effort. The usual time of creating a responsive web design is usually 10% more than the time required for a typical website. Yet when using Content Management System (CMS) and frameworks the development of a responsive website will be finish earlier but still it depends to the developer.
• Your mobile traffic is less than 5%
If your website is receiving less than 5% of mobile traffic, then going for a responsive web design is not a wise choice; it is better to utilize your budget somewhere else.
• It doesn’t mean to be one-size-fits-all
Through a responsive web design you are not creating a website for every design, but for screens of different sizes. There might be some devices lacking fully optimized experience for the site users.
In my own opinion I believe that RWD is very helpful in driving traffic to your websites since most of the people today are using iPads, tablets and other mobile devices in surfing the internet.
How about you? Do you think having a Responsive Website is a best decision or you are doubtful because of some of its disadvantages? The choice is yours.
Longing to have a comprehensive and responsive website? Want to have your own website which is compatible to view even on mobile phone? The search is over, welcome to Rypaci Marketing Solution! It offers Web Designing, Web Development, Mobile User Interface Design and Search Engine Optimization with 24 hours support from Mondays to Fridays.
You may choose a Plan for your own responsive and professional website. The price is reasonable and affordable with corresponding packages offered. The plans available are Basic Plan, Personal Plan, Advance Plan, Professional Plan and you can also Customize you plan in accordance with the requirements of your desired website.
• Basic Plan which costs only $150 which includes the following: WordPress CMS, have a template of your choice for up to 5 pages with image gallery, image slide show, embed videos, banner and logo design.
• Personal Plan which costs only $250 which includes the following: WordPress CMS, have a template of your choice for up to 10 pages with image gallery, image slide show, embed videos, banner and logo design, Search Engine Optimization and Social Network Integration.
• While Advance Plan costs only $550 which includes the following: WordPress CMS have a responsive template of your choice for up to 15 pages with image gallery, image slide show, embed videos, banner and logo design, personal request, Search Engine Optimization and Social Network Integration, free Domain for 1 year and free hosting for 12 months up to 1 GB.
• And also Professional Plan which costs only $1500 which includes the following: WordPress CMS have a responsive template of your choice with unlimited pages for 6 months with image gallery, image slide show, embed videos, banner and logo design, personal request, Search Engine Optimization and Social Network Integration, free Domain for 1 year and a free hosting for 12 months up to 1 GB. You can also customize you plan according to your wants and needs for your website. Just contact Ryan T. Pacificador through his email address at email@example.com or through skype at ryans_ians or you may subscribe Rypaci Marketing Solutions for more details.
Previous clients have been satisfied by the services rendered. You can read some of the testimonials given by the previous clients to assure that this is not a spam and to prove that he is very competent of creating awesome and proficient website for you. You may also look at the portfolios of the previous websites developed by Ryan. Reasonably priced website just for you! So what are you waiting for? Visit Rypaci Marketing Solutions, request a Quote and let’s make your business be on top of the Search Engines. For more info visit our website at http://rypacimarketingsolution.com/